Avoid Heinz Ketchup Like the Plague ? Here’s Why Some Shoppers Are Saying No

3. Highly Processed Ingredients

Although Heinz has removed high-fructose corn syrup from its U.S. recipe, critics still note that ketchup remains a highly processed food. Ingredients like distilled vinegar, added sugars, and concentrated tomato paste are far removed from whole, fresh tomatoes.

Many consumers now prefer condiments with shorter, more recognizable ingredient lists.

4. Marketing vs. Reality