This Clever License Plate Has Everyone Talking — Can You Spot Why

When you rotate 370HSSV by 180 degrees, the symbols change their appearance:

• The number 3 looks like the letter E.
• The number 7 resembles the letter L.
• The number 0 becomes an O.
• The letters HSSV, when flipped and read in reverse order, look like VSSH.

When you put those pieces together, the upside-down plate visually spells out a crude but funny slang term. This clever bit of wordplay is “why it went viral: it’s a clever, plausible-deniability prank that slipped through the system.”

How It Slipped Past the Authorities

Most government transit agencies are very strict about what can be printed on a custom plate. In Western Australia, the Department of Transport is known to reject nearly 1,000 applications every year. They often block plates like “RAMP4GE” or “SAUC3D” because they are seen as aggressive or promoting bad behavior.