Before cooking any ground beef, particularly if you have concerns about its condition, run through three quick checks. First, look at where the grey is — inside only is fine; outside graying warrants further investigation. Second, smell the beef by opening the package and taking a direct sniff — it should smell neutral or mildly iron-like, not sour or off. Third, assess the texture — press the beef lightly with a finger and it should feel firm and crumble slightly, not feel slimy or leave a sticky residue. If the beef passes all three checks, it is safe to cook. If it fails any of them, err on the side of caution.
It is worth noting that color is actually the least reliable of the three indicators. Harmful bacteria like Salmonella and E. coli do not affect the color or the smell of ground beef in many cases, which is why cooking temperature matters more than appearance for food safety. Ground beef should always be cooked to an internal temperature of 160 degrees Fahrenheit (71 degrees Celsius) as measured with a food thermometer — this temperature kills the bacteria that cause foodborne illness regardless of what color the raw meat was. Do not rely on the color of cooked ground beef to determine doneness; always use a thermometer.
How Long Ground Beef Stays Safe
Raw ground beef purchased from the store should be used or frozen within one to two days of purchase for the best safety margin — ground beef deteriorates more quickly than whole muscle cuts because the grinding process exposes far more surface area to oxygen and potential contamination. If you are not going to use it within that window, freeze it promptly. Properly frozen ground beef stays at its best quality for three to four months, though it remains safe to eat indefinitely when kept frozen at 0 degrees Fahrenheit (-18 degrees Celsius). When defrosting, thaw in the refrigerator and use within one to two days, or use the cold water or microwave method if you plan to cook it immediately.
The short answer to the question in the title: no, the store almost certainly did not scam you. Grey on the inside of a ground beef package is one of the most commonly misunderstood visual cues in home cooking. The meat is very likely perfectly fine, and if it passes the smell and texture tests, you should cook it without concern.