Some compare the effect to spotting shapes in clouds—once noticed, it becomes impossible to unsee.
Historically, the script was created in the 1880s by Frank Mason Robinson using Spencerian handwriting, a common style of the time.
Its flowing loops and flourishes were typical of that script, not originally designed to carry hidden visual meanings.
There is no evidence in early documents or advertising that suggests a smile was intentionally built into the logo.
